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DR EISS ALNASHMI

eisa
Office Location
College of Arts - South Campus - Office 1016
Associate Professor

Dr. Eisa Al Nashmi is an Associate Professor in the Department of Mass Communication at Kuwait University. He earned his Ph.D. from the University of Florida in 2011 and joined Kuwait University in 2012 as an Assistant Professor, where he has taught a range of courses including media ethics, research methods, multimedia production, and visual communication. He was promoted to Associate Professor in 2019.

In 2022, Dr. Al Nashmi was awarded the Kuwaiti Visiting Research Fellowship at the Harvard Kennedy School of Government, in collaboration with the Kuwait Foundation for the Advancement of Sciences (KFAS). In 2025, he was appointed Acting Vice Dean for Academic Affairs, Research, and Graduate Studies in the College of Arts at Kuwait University.

His research interests include new media, social media, public opinion, visual communication, digital journalism, and political communication. He has published widely in international journals such as Journalism, Digital Journalism, International Communication Gazette, Journal of International Communication, and Online Information Review

Degrees and Certificates
  • Ph.D., New Media, University of Florida, 2011
  • M.A., New Media, University of Florida, 2007 
  • B.A., Print Journalism, California State University, Fresno, 2004
  • Minor,  Business Administration, California State University, Fresno, 2004 
Professional Experience

Acting Vice Dean for Academic Affairs, Research, and Graduate Studies-  College of Arts, Kuwait University, 2025-present

Associate Professor - Department of Mass Communication, College of Arts, Kuwait University, 2019-present

Assistant Professor - Department of Mass Communication, College of Arts, Kuwait University, 2012-2019

Visiting Research Fellow at Harvard Kennedy School of Government in Collaboration with Kuwait Foundation for the Advancement of Sciences (KFAS)– February 2022-July 2022

Visiting Scholar at  the University of Florida, College of Journalism and Mass Communication - September 2015-August 2016

Research Interests
  • Digital Journalism
  • New Media
  • Social Media
  • Public Opinion
  • Visual Communication
  • Political Communication
  • Crisis Communication
Publications

Al Nashmi, E., Almutairi, A., Bashir, M., & Alsharhan, E. (2025). Evaluating the visual literacy of the Kuwaiti government’s Arabic infographics during the COVID-19 pandemic: an automated visual analysis and AI approach. Online Information Review49(2), 438-456. https://doi.org/10.1108/OIR-03-2024-0172

Al Nashmi, E. & Alsharhan, E. (2025). Integrating Social Media Sentiment Analysis and Traditional Polling: A Comprehensive Approach to Public Opinion in Kuwait. Arab Journal for the Humanities. Accepted for Publication.

Al Nashmi, E. (2024). Remembering the Iraqi invasion of Kuwait: Anniversary journalism’s role in collective memory and the State’s pursuit of ontological security. Journalism.  https://doi.org/10.1177/14648849241272147

Al Nashmi, E. & Bashir, M (2024). The Kuwaiti Government’s Twitter Discourse During the COVID-19 Pandemic: Toward an Integrated Crisis Communication Model from SCCT and CERC. Journal of Creative Communications. 19(2), 161-178.  https://doi.org/10.1177/09732586231221333

Lewis, N., Al Nashmi, E. & Waddell, T. F. (2024). Testing the Social Media Produsage Hypothesis. Communication Studies. 75(3), 342-361.  https://doi.org/10.1080/10510974.2023.2301133

Alsharhan, E., Al Nashmi, E. & Ramsay, A. M. (2024). TweetSentKW: A corpus of multi-label emotion analysis for Kuwaiti Arabic tweets. Journal of the Gulf and Arabian Peninsula Studies. 50(193), 357–391.  https://doi.org/10.34120/jgaps.v50i193.325

Bashir, M. & Al Nashmi, E. (2024). How Kuwait Companies Communicate their Social Responsibility: A 10-year Content Analysis of for CSR Concepts and Themes. Journal of Social Science at Kuwait University. 52(3), 323–353.  https://doi.org/10.34120/jss.v52i3.311

Ghabra, H., & Al Nashmi, E. (2023). Ontological Security: A Critical Analysis of Israel’s Normalization With the Gulf Cooperation Council in Exit 7. Journal of Communication Inquiry. https://doi.org/10.1177/01968599231180644

Al Nashmi, E (2022). You The Media: A Journey in Media Literacy and Ethics. [Book in Arabic]. Afaq Publishing, Kuwait. https://aafaqbookstore.com/products/%D8%A3%D9%86%D8%AA-%D8%A7%D9%84%D8%A7%D8%B9%D9%84%D8%A7%D9%85?srsltid=AfmBOoo_HqqbBGmncCQsVSmb8IZQaoV76leojpSOEZqRibSL66Sps4DU

Lewis, N. P. & Al Nashmi, E. (2019). Data Journalism in the Arab Region: Role Conflict Exposed. Digital Journalism, 7(9), 1200-1214.  https://doi.org/10.1080/21670811.2019.1617041

Al Nashmi, E. & Painter, D. L. (2018). Oh Snap: ChatStyle in the 2016 U.S. Presidential Primaries. Journal of Creative Communications, 13(1), 17-33.  https://doi.org/10.1177/0973258617743619

Al Nashmi, E., Alkazemi, M. F. & Wanta, W. (2018). Journalism Education in the Arab World. Toward a Typology. International Communication Gazette, 80(5), 403-425. https://doi.org/10.1177/1748048517747492

Al Nashmi, E., Cleary, J., North, M. & Bloom, T. (2017). Promoting a Global Brand: A Study of International News Organizations’ YouTube Channels. Journal of International Communication, 23(2), 165-185.  https://doi.org/10.1080/13216597.2017.1300180

Al Nashmi, E., Cleary, J., Bloom, T. & North, M. (2017). “Boots on the Ground”: How international news organizations incorporate user-generated content into traditional and social media. International Communication Gazette, 79(8), 746-768.  https://doi.org/10.1177/1748048517707404

Alkazemi, M. F., Al Nashmi, E. & Wanta, W. (2017). Mass Communication Students Motivations: The Case of Kuwait. Journalism and Mass Communication Educator, 72(1), 96-112.  https://doi.org/10.1177/1077695816649410

Al Nashmi, E. (2017). From Selfies to Media Events. How Instagram users interrupted their routines after the Charlie Hebdo attacks. Digital Journalism, 6(1), 98-117. https://doi.org/10.1080/21670811.2017.1306787

Cleary, J., Al Nashmi, E., Bloom, T. & North, M. (2015). Valuing Twitter: Organizational and individual representations at CNN International.  Digital Journalism, 3(6),  908-924.  https://doi.org/10.1080/21670811.2014.990255

Painter, D. L., Fernandes, J., Mahone, J. & Al Nashmi, E. (2014). Social Network Sites and Interactivity: Differential expression effects in campaign 2012. In J. A. Hendricks, & D. Schill (Eds.), Presidential Campaigning and Social Media (pp. 185-197). Oxford University Press: New York.

Painter, D. L., Al Nashmi, E., Stromback, J., Fernandes, J., Xiang, Z. & Kim, J. Y. (2010), International coverage of the U.S. presidential campaign: Obamamania around the world. In J. A. Hendricks, & L. L. Kaid (Eds.), Techno-Politics and Presidential Campaigning: New Technologies, New Voices, New Voters. Routledge: London.

Al Nashmi, E., Cleary, J., Molleda, J. C. & McAdams, M. (2010), Internet Political Discussions in the Arab World: A Look at Online Forums from Kuwait, Saudi Arabia, Egypt and Jordan. International Communication Gazette, 72(8),  719-738.  https://doi.org/10.1177/1748048510380810