Colored
Grayscale
Prof. Dr. Abdullah J. Sultan earned his Ph.D. degree in Business Administration from Washington State University (USA) and his MBA and Engineering degrees from the University of Missouri (USA). He is a full professor of marketing in the College of Business Administration at Kuwait University. He is the founder of the Behavioral Research Lab (BRL) at the College of Business – Kuwait University. He was a member of several academic committees at Kuwait University and a member of several judging panels for SMEs in Kuwait. He has published several academic papers in international peer-reviewed scientific journals, including SCOPUS and JCR journals, and won scientific awards (Jaber Al-Ahmad Prize for Young Researchers 2022-2023, Distinguished Researcher Award 2021-2022, and Scientific Poster Day Award 2020-2021). He has also received 8 research grants from KU-OVPR. He is certified trainer for entrepreneurship by Kuwait National Fund for SMEs and Shell Intillaaqah Program.
Washington State University-Pullman
• PhD in Business Administration
• Concentration in Marketing
• Minor in Social Psychology
University of Missouri-Columbia
• Master of Business Administration, MBA
• Concentration in Marketing
• Concentration in Statistics
University of Missouri-Columbia
• Bachelor of Science in Mechanical Engineering
• Minor in Mathematics
• Customer Experience Management (CEM)
• Consumer Behavior (CB)
• Digital Marketing
• Corporate Social Responsibility (CSR)
• Branding
• Retailing Management
• Consumer Behavior (CB) – MBA and undergraduate levels
• Integrated Marketing Communications (IMC)
• Retailing Management
• Principles of Marketing
• Marketing Research – MBA and undergraduate levels
• Digital Marketing
Scopus Citations 276, h-index 6
ORCID: 0000-0002-8853-3826
• Alzaid, M. N. and A. J. Sultan (2023), “The effect of service recovery experience on patients’ switching intentions and word of mouth in private hospitals in Kuwait: The mediation effect of patient commitment”, Journal of the Gulf and Arabian Peninsula Studies, Vol. 49, No. 190, 369-403.
• Sultan, A. J. (2023), “User engagement and self-disclosure on social media: The mediating effects of addiction and fear of missing out,” Journal of Economic and Administrative Sciences, 39(2), 382-399.
• Sultan, A. J. and A. M. Alfulaij (2022), “The impact of health and safety precautions on trust and commitment of parent and non-parent shoppers during the COVID-19 pandemic: Evidence from cooperative societies in Kuwait”, Journal of the Gulf and Arabian Peninsula Studies, 48(185), 1-39.
• Sultan, A. J. (2022), “Aligning employees’ work engagement and behavioral performance with internal branding: The missing link of employees’ perceived brand authenticity,” Journal of Financial Services Marketing, 27(3), 52-64 (5.6 CiteScore)
• Sultan, A. J. (2021), “Fear of missing out and self-disclosure on social media: The paradox of tie strength and social media addiction among young users,” Young Consumers, 22(4), 555-577 (5.9 CiteScore)
• Sultan, A. J. (2021), “Usage behaviors on Snapchat, Instagram, and WhatsApp: Between-group analyses,” International Journal of E-Services and Mobile Applications, 13(1), 45-59 (2.9 CiteScore)
• Sultan, A. J. (2020), “Employees’ service responsiveness and customer trust as determinants of relational switching costs for retail bank customers in Kuwait,” Arab Journal of Administrative Sciences, 27(2), 336-366.
• Sultan, A. J. (2020), “Contemporary product packaging is good, but beware of its negative effects: evidence from a nostalgic brand,” Arab Journal of Administrative Sciences, 27(1), 119-148.
• Sultan, A. J. (2019), “Identifying brand touchpoints to increase switching costs in the banking industry,” International Journal of Bank Marketing, 38(3), 718-736 (10.7 CiteScore, 6.3 Clarivate Analytics)
• Sultan, A. J. (2018), “Orchestrating brand touchpoints: The effects of staged customer experience on relational outcomes,” Journal of Services Marketing, 32(6), 777-788 (7.8 CiteScore, 6.2 Clarivate Analytics)
• Sultan, A. J. (2017), “Development and validation of a multidimensional scale for nostalgia proneness in Kuwait,” Arab Journal of Administrative Sciences, 24(1), 107-124.
• Sultan, A. J. (2014), "The role of discretionary corporate social responsibility (CSR) on employees’ philanthropy: Evidence from Kuwait," Arab Journal of Administrative Sciences, 21(1), 43-68.
• Muehling, D., D. Sprott, A. Sultan (2014), “Exploring the boundaries of nostalgic advertising effects: A consideration of childhood brand exposure and attachment on consumers’ response to nostalgia-themed advertisements,” Journal of Advertising, 43(1), 73-84 (11.2 CiteScore, 5.4 Clarivate Analytics)
• Sultan, A. J. (2014), “Addiction to mobile text messaging applications is nothing to “lol” about, “Social Science Journal, 51(1), 57-69 (4.7 CiteScore, 1.8 Clarivate Analytics)
• Sultan, A. J. (2012), “Consumer responses toward firms’ service recovery in Kuwait: Experimental manipulations of brand implicit image (BII),” Arab Journal of Administrative Sciences 19(1), 73-106.
• Sultan, A. J., J. Joireman, D. Sprott (2012), “Building consumer self-control: The effect of self-control exercises on impulse buying urges,” Marketing Letters 23(1), 61-72 (5.9 CiteScore, 2.5 Clarivate Analytics)
• Sultan, A. J. (2012), “Testing the boundary for sequential mitigation effect using an international sample: An individual difference in self-monitoring,” Academy of Marketing Studies Journal, 16(2), 1-15.