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DR DR. SAMAR BAQER

Dr. Samar M. Baqer
Office Location
CBA - South Building, First Floor, Zone B
Assistant Professor

Assistant Professor

Marketing 

Degrees and Certificates

Fulbright Scholar (Grant completed July 2010)

Ph.D.: University of Texas at Arlington (2006).

  • Major-field: Marketing.

 

M.B.A.: University of Texas at Arlington (2003).

  • Concentration: Marketing.

 

Bachelor of Science: Kuwait University: College of Science (2000). 

  • Major-field: Computer Science. 
Key Responsibilities

Assistant Professor - Department of Management and Marketing 

Professional Experience
  • Board member at The Diplomatic Institute, Ministry of Foreign Affairs, State of Kuwait (Sept 2021-Nov 2022)
  • Member of “New Kuwait” Advisory team for the Public Relations and Communications committee (October 2018 – February 2019).
  • Consultant to act as the Vice President for Professional Development and Continuing Education Division of KFAS Academy (Previously known as Kuwait Virtual University), a non-for-profit company owned by Kuwait Foundation for the Advancements of Science (March 2016 – May 2017). 
  • Board member of the founding committee of Kuwait Virtual University (a project initiated by Kuwait Foundation for the Advancements of Science to become a non-profit company (March – November 2016). 
  • Advisor for the chairman of Kuwait’s National Fund for SMEs Development (April 2014 – March 2016). 
  • Independent Board Member at Global Investment for Al-Ma’amoon fund and The Ten Large Capital funds (March 2012 – April 2014).
  • Participated in the project of formulating the vision of the State of Kuwait for the next twenty years, as requested by the Ministry of Planning and with the cooperation of the United Nations Development Program in Kuwait (2007). 
Research Interests

Green Marketing

Customer Co-production 

Mature Women Purchasing Intentions 

Influential Marketing 

Academic Subjects

Marketing Strategy

Branding Strategy 

Global Marketing 

Marketing of Services 

B2B Marketing 

Marketing for Entrepreneurship