Dr. Huwail J. Alantari is an Assistant Professor in the Management and Marketing Department at Kuwait University’s College of Business Administration. He specializes in quantitative marketing, focusing on formulating managerial decisions and analyzing customer data using econometrics, statistics, artificial intelligence, and machine learning techniques. Dr. Huwail earned his Ph.D. in Management from the University of California, Irvine, where his dissertation, titled An Empirical Comparison of Machine Learning Methods for Text-Based Sentiment Analysis of Online Consumer Reviews, was published as the lead article in the International Journal of Research in Marketing, a top-tier journal in the field. He also holds a Master of Business Administration (MBA) with a focus on Marketing and Business Analytics from the University of Colorado Boulder. Dr. Huwail is a Sheth Consortium Fellow, class of 2022, a prestigious honor granted by the American Marketing Association and Sheth Foundation.

Dr. Huwail believes that marketing, combined with the use of customer-related data, forms a fundamental pillar for making effective decisions that drive organizational success. He is keenly interested in marketing models and estimation, particularly in how data-driven insights can be used to create predictive and diagnostic models that guide effective decision-making. He loves mathematics and programming, and his research interests bridge business strategy and data science, focusing on how businesses can optimize their customer relationships and refine strategies through the analysis of customer data.